Do you need a confidence boost in your workplace communication? Whether you speak English as an additional language, or you're a native speaker looking to take your writing to the next level, How to Write Effective Business English provides easy to apply guidance on how to express yourself in writing clearly, concisely, and confidently. With case studies from companies such as Innocent and Virgin which demonstrate how English is used internationally in business, and ideas to help you get your communications right first time, this book is ideal for multinational companies where communication is a priority. For native English speakers, it may mean un-learning things you were taught at school and learning how to save time by getting to the point more quickly in emails; for intermediate English speakers, it focuses on the areas that are easy to get wrong. Author Fiona Talbot uses real international business scenarios to help you develop and apply your skills, and provide you with answers that even your boss might not know. You will learn a system to help you quickly and easily write emails, letters, social media content, CVs and more. Featuring sections on punctuation and grammar, checklists to help you assess your progress, updated content on instant messaging and gender-neutral pronouns, and now with a new chapter on writing for different colleagues and co-workers, this third edition of How to Write Effective Business English will help you get your message across with impact.
The online marketplace is ever changing. A marketing tactic can be effective today and obsolete tomorrow. Email, however, keeps outperforming all the other marketing channels. Why is email so powerful? What makes it stay in power? It is easy to overlook email as a marketing channel. You may not find it trendy and exciting like Facebook. But it has key advantages over other channels.Take a look at the demographics of popular social media platforms. Women use Pinterest the most while Snapchat is for the younger generation. On the other hand, almost everyone has an email address.People willingly submit their email addresses, and they obviously expect to receive emails from you. The readiness of your subscribers naturally increases your conversion rates. If Facebook goes down, you lose your entire following.Email marketing allows you to have your own subscribers. Use social media to boost your email list. Automated marketing technology keeps on improving steadily and that is why email marketing is so effective. Being able to customize a customer’s experience and send targeted content to consumers drives more conversions and sales for businesses.Email personalization has greatly contributed to a rise in open and click-through rates. Marketing technology has made the otherwise tedious task of personalizing emails very simple. 1. Language: English. Narrator: Benjamin Fife. Audio sample: http://samples.audible.de/bk/acx0/122124/bk_acx0_122124_sample.mp3. Digital audiobook in aax.
Joining the ranks of classics like The Elements of Style and On Writing Well, Writing Without Bullshit helps professionals get to the point to get ahead. It's time for Writing Without Bullshit. Writing Without Bullshit is the first comprehensive guide to writing for today's world: a noisy environment where everyone reads what you write on screens. The average news story now gets only 36 seconds of attention. Unless you change how you write, your emails, reports, and Web copy don't stand a chance. In this practical and witty book, you'll learn to front-load your writing with pithy titles, subject lines, and opening sentences. You'll acquire the courage and skill to purge weak and meaningless jargon, wimpy passive voice, and cowardly weasel words. And you'll get used to writing directly to the reader to make every word count. At the center of it all is the Iron Imperative: Treat the reader's time as more valuable than your own. Embrace that, and your customers, your boss, and your colleagues will recognize the power and boldness of your thinking. Transcend the fear that makes your writing weak. Plan and execute writing projects with confidence. Manage edits and reviews flawlessly. And master every modern format, from emails and social media to reports and press releases. Stop writing to fit in. Start writing to stand out. Boost your career by writing without bullshit. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio. 1. Language: English. Narrator: Josh Bernoff. Audio sample: http://samples.audible.de/bk/harp/005505/bk_harp_005505_sample.mp3. Digital audiobook in aax.
Nowadays, copywriting is essential for our ideas and businesses, yet very few of us are trained in how to do it.Do you want to write things that inspire action? Web sales pages that effectively sell your product, emails that readers will click on and share? This audiobook is for you!While visuals initially attract your ideal clients and customers, your words make the connection. Copywriting seals the deal. It holds the substance, power, and true value of your brand.Businesses and projects, to survive in the modern world, need to use words to inspire readers (or viewers or listeners) to take action, to buy your products and share your content.You can write excellent and effective copy for the web today, and that’s exactly what I intend to help you with in this audiobook.You will learn: What is copywriting What makes web copywriting different? Ways to improve your web copy Writing effective SEO (search engine optimized copy) for the webOne big secret to success as a web copywriter How to use copywriting to boost your online businessIncrease your web site traffic with quality content Hot tips every DIY copywriter needsAnd much more! 1. Language: English. Narrator: Michael Stuhre. Audio sample: http://samples.audible.de/bk/acx0/170359/bk_acx0_170359_sample.mp3. Digital audiobook in aax.
Are you interested in dramatically improving your speed reading and comprehension? Do you want to read a lot and learn more? But you have a job? A family? Kids? No time to read because it is too time-consuming? This book is the solution to your problems. This is a book that will not only save you a lot of time, but it will also help you function more efficiently. It will boost your productivity and put you in the lane to success. No, I am not selling some magical product. I am merely teaching what most successful people already know. Most of the successful people don't just read, they soak up information like sponges. Their eyes and brain are trained to run smoothly as a unit that results in enhanced focus and increased comprehension. Say goodbye to wasting your time reading meaningless emails and documents, because this book will turn you into a "sponge". The following are the benefits of this book: You'll improve your focus You'll have a great new hobby You'll learn a lot more a lot faster, and get more conversational and intelligent 1. Language: English. Narrator: Justin Roberts. Audio sample: http://samples.audible.de/bk/acx0/082015/bk_acx0_082015_sample.mp3. Digital audiobook in aax.
Do you want to boost your sales, save time, and grow your business at a lightning speed?Good copywriting can do all that plus a whole lot more. And world-class copywriting can transform your performance out of all recognition. I’m going to show you how.Whether you’re aware of it or not, copywriting is one of the most essential elements of effective marketing. It’s the art and science of strategically delivering words that get people to take action.In this updated and expanded second edition, you will learn how to write copy that connects and converts. You don’t have to guess what to write. You can learn exactly what words will increase the level of your success...every - single - time. The right words can make the difference between your business fighting to keep the lights on vs. your business breaking sales records. From this book, you will discover:How to tell a compelling story.Formatting tips that make your copy a joy to read. The seven saleable emotions.How to write headlines that draw people in. Writing copy for social media. Creating a persona. How to write an effective call to action (CTA). Conversations lead to conversions. Emails that make you click. And much, much more. Start listening now, and take your copywriting to the next level. 1. Language: English. Narrator: Austin R Stoler. Audio sample: http://samples.audible.de/bk/acx0/153075/bk_acx0_153075_sample.mp3. Digital audiobook in aax.
Is social media marketing turning into a time suck? Want to learn how to build your brand in half the time? It can be frustrating - even overwhelming - to grow your business on multiple social media platforms all at once. On the other hand, you might already have your digital marketing strategy worked out, but still find yourself struggling to scale your business - because managing all those comments, messages and emails has begun to overload your inbox. If any of this sounds familiar, then Social Media Marketing Productivity Hacks was written for you. You see, most people think that social media is little more than a time-vampire sucking away attention from more important aspects of your business...but it doesn’t have to be that way. In fact, social media marketing needn’t take much more than an hour of your day. And whats more, your social accounts can be automated - allowing you to grow your brand, audience, and customer base on auto-pilot!Inside the chapters of Social Media Marketing Productivity Hacks, you will learn: How to effortlessly boost your businesses ROI virtually overnightSimply by streamlining your social media marketing efforts with these simple online time management appsWhy being productive is more than just using the right toolsWhy it is also about having the right mindset about your online brandDiscover how to run your Facebook, Instagram, and Twitter accounts on auto-pilotAnd much more... 1. Language: English. Narrator: Andy Dus. Audio sample: http://samples.audible.de/bk/acx0/174426/bk_acx0_174426_sample.mp3. Digital audiobook in aax.
Give me a few minutes, and I'll show you how to quickly and effectively get more done in a week than what most people can accomplish in a month!You only have one life to live. Would you like to spend most of it just working and being overwhelmed with too many responsibilities to handle? I don't think so.Would you like to have more than enough time in the world to do the things you love and to enjoy your life amid all your tasks? Sure you would. That's how important time management is.Necessary prerequisites to help you manage your time effectively.Main factors in determining your personal time.How to become proficient in the art of prioritizing.A very powerful tactic that can help you get more things done in one week than what most people can accomplish in a month.The most notorious (and oftentimes irresistible) activities that steal away most of your time and how you can effectively overcome them.How to make your time productive when you really can't avoid the time thieves.How to do just once what people are doing many times.How to make emails work for you in your pursuit to save time.How to finish your job in much less time and attain a balanced life.Extraordinary methods to gain more direction in accomplishing whatever needs to be done.Significant factors to boost your job performance and efficiency.How to triple or quadruple your time to enjoy life to the fullest.And much more. 1. Language: English. Narrator: Robert Plank. Audio sample: http://samples.audible.de/bk/acx0/125389/bk_acx0_125389_sample.mp3. Digital audiobook in aax.
Copywriting and Web Copywriting: 2 books in 1 - The Ultimate Guide to Write Irresistible Paper and Web Copy That Sells, Communicate with Impact, Write Persuasive Advertising, Improve Your Business, Generate Quick Cash, Capture People’s Attention and Compel Them to Buy Your ProductsTwo manuscripts in one audiobook.This bundle includes the complete collection of audiobooks that will help you learn how to write persuasive advertising, whether paper or web.This audiobook set includes:Copywriting: the ultimate guide to learn how to write copy that sells, communicate with impact, write persuasive advertising, generate quick cash, and take your business on the next levelWeb Copywriting: How to write irresistible Web Copy, capture people’s attention, draw them into your online business (website, blog, social media...) and compel them to buy your productsWould you like to turn words into cash? That’s the power of copywriting!Copywriting is a skill that’s needed everywhere today. It’s used in thousands upon thousands of materials and messages sent out to reach specific audiences, around the clock, every day.However, if you are stuck writing generic emails, ads, and sales letters, you can expect to spend the rest of your career struggling to make a single sale.If so, I can help you. You will learn:The universal hidden structure behind all persuasive copyHow to avoid the most common copywriting mistakeHow to build a powerful sales message that makes moneySimple techniques to turn your bad business marketing into an irresistible copyHow to make the price irrelevant and be the only choice for your ideal customerWhat makes web copywriting differentWriting effective seo(search engine optimized copy) for the webHow to use copywriting to boost your online businessAnd much more! 1. Language: English. Narrator: Michael Stuhre. Audio sample: http://samples.audible.de/bk/acx0/166726/bk_acx0_166726_sample.mp3. Digital audiobook in aax.